IVC Blog

Video marketing is crucial in 2019

B2B Sales

Why Is Video Marketing Necessary to Achieve Global Success?

54% of individuals surveyed in 2018 said that they want the brands and companies that they support to produce more video content (as reported by HubSpot). With the Internet constantly changing, it is ...

inside sales vs telemarketing

B2B Sales

Inside Sales vs. Telemarketing

Inside sales is generally confused with telemarketing. But why did this confusion emerge? Let’s try to make both of these concepts clear and define their characteristic features. Both rely on the ...

privacy post


What does the future hold for internet privacy?

A while back, the New York Times reported that credit card companies were at the forefront utilizing credit card information from customers to determine who was a credit risk and who was not.

imagen power bi

Business Development

Power BI, the power of understanding your data

Collecting data has been an issue over the last centuries. But over the last decade, with the growth on computational power and connectivity, it has increased exponentially. We can say that over the ...

lavado de dinero

money laundering

New requirements regarding the Prevention of Money Laundering: New Registry of trust or company service providers

This post belongs to a series of information from AEDAF.  Royal Decree-Law 11/2018 of August 31 transposing the European Union Directive on the prevention of money laundering was published in the ...



The Internet of Things – What it is & Where It´s Going

IVC´s very own Director of Business Development, Bernardo Martinez, recently partook in an interview with publishing company, Cinco Dias, where he discussed his opinions on what is in store for IoT ...

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Corporate Services

How to Prepare a Professional Development Plan to Avoid 'Brain Drain’

What is a professional development plan and why should you create one? A development plan for personnel is a method of assessing a person's professional life, knowing where they are and where they ...



International Expansion – How to Successfully Expand Your Tech Company

The international business community is a cosmopolitan landscape with endless possibilities for growth. Europe is one of the most important markets for American tech companies to choose when looking ...


solutions based content

How a Pharmaceutical was able to balance it's Financial and Personnel Management with IVC's HR Solution

 We present a success story about a large pharmaceutical company that chose the IVC’s Human Resources solution to resolve a complicated situation regarding to issues of people management, cost ...


Business Development

How to Succeed with Go-To-Market Strategy

The Go-To-Market (G2M) strategy is gaining popularity among companies due to its client-oriented approach. It creates a detailed trajectory of products that companies develop from the planning ...