Business development

imagen power bi

Business Development

Power BI, the power of understanding your data

Collecting data has been an issue over the last centuries. But over the last decade, with the growth on computational power and connectivity, it has increased exponentially. We can say that over the ...


Business Development

How to Succeed with Go-To-Market Strategy

The Go-To-Market (G2M) strategy is gaining popularity among companies due to its client-oriented approach. It creates a detailed trajectory of products that companies develop from the planning ...


Business Development

Westward Expansion of Europeans in the 21st century: this time it’s IT!

Over the last decades Europe remains one of the most economically stable and favorable region for doing business in the world. A united European market, harmonized fiscal and legal policies, 500 ...


Business Development

The new era of dynamic data: the classic database provider is DEAD

No doubt that all social media and modern technologies have already brought us in the era of hyper-personalized marketing, what means that the main challenges for promotion nowadays are to create the ...


Business Development

3 Tips on how to improve B2B sales for tech companies

The market of IT technologies is one of the most rapidly changing industries nowadays. Such a dynamic environment gives wonderful opportunities to succeed for some companies with up- to -date ...

Market segmentation

Business Development

Market Segmentation. How to be a Sniper?

During the university, I have learned across different subjects or pretty much in every book about marketing, how vital it is to segment your market. These are lessons I used to know in order to pass ...


Business Development

The hidden costs of poor Customer Experience

Do you remember the last time you had an unpleasant customer experience with a service or product? I do. When it happened to me, I felt disappointed, betrayed and angry because – after charging me ...

Marketing success hack_mini.jpg

Business Development

1 Secret Marketing Success Hack

The daily struggle for all businesses is bringing in new clients and partners without utilizing all the disposable time, money and efforts on that. Ok, maybe it’s easier for some than for others – ...


Business Development

Digital Transformation: New Roles and Challenges

Companies born with a Digital DNA are taking over the market. Digital Transformation begins when you start creating a transformative vision of what your organization will look like in the digital ...

2017_04_Miniatura_Como afianzarse en los nuevos mercados.jpg

Business Development

How to set a foothold into new markets

The digital era is full of great ideas and people “thinking big” what gives birth to many new businesses. Almost every day new Startups with game-changing technologies pop up, ready to enter and ...