Target
To generate potential clients by executing our prospecting method, Target Account Selling (TAS), geared toward bringing new visits and business opportunities in a more flexible, efficient, and professional manner.
Services details
- Definition and segmentation of the target market.
- Creation of a database.
- Design of a marketing strategy and campaign creation through CRM and TAP methodologies.
- Means of communication plan: emailing, telemarketing, online marketing, publications, events.
- Sales service kit: Commercial message creation and call script for IVC´s contact center agents.
- Execution of multi-channel marketing campaigns.
- Securing commercial visits/integration with the client´s sales force in order to follow and attend to detected leads.
Benefits
- Database of companies and contacts with qualified profiles.
- Brand awareness in a consistent and fast manner.
- We complete the company´s commercial agenda with potential clients.
- Analysis in real time of the direct marketing investment.
- We guarantee systematic and proactive prospecting work with the minimum supervision.
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