A market report on the Spanish Mobile Applications industry conducted by IVC team for the Government of Mexico was presented in Barcelona during the last Mobile World Congress.
According to it, the industry is expected to reach a volume of 1.211 million € in 2014, which represents a growth of 154% from 2012.
Banking is one of the most relevant sectors; 87% of the banks will have their own mobile app by the end of 2012 and emerging technologies such as NFC are expected to be widely accepted by 2015.
The investment in Mobile Marketing has steadily increased over the past years and will reach 167 million € in 2013, in contrast to the fall in other medias.
M-Health is a sector with a high growth potential due to its efficient way of offering healthcare services from a remote location.
For more information, please contact with m.rodriguez@ivc.es

During 21 and 22 March at the Hotel "Melia Avenida de America" in Madrid, IVC promotes the visit of 50 indian companies in the leather and footwear sector during the "MegaIndia Leather Show"
More than 50 Indian firms in the leather sector will present all kinds of garments, apparel and accessories.

For more information call 91 334 60 25 asking for Arkaitz Elizalde: a.elizalde@ivc.es

Market size of 5 Bn USD with a CAGR of 25%; 30% of population under 15 years of age, more than 10 M families with annual income of more than 50.000 USD (+15%/year)...Extremely promising ingredients for our customer to decide and assign IVC to find a master franchise. the objective is to open a minimum of 20 shops over the next 3 years.

For more information: m.kappler@ivc.es

After 12 months with presence in the Spanish market, Accutone Europe is one of the benchmarks in the industry, with approximately 10% market share in the segment of BPO, CALL CENTERS.

Miquel Geeraerd, head of commercial operations in Spain tells us the keys to success:
"We have an excellent product and also, have a successful business strategy implemented by IVC our solution provided, based on:

• Outsourced sales team
• Synergies of IVC contact based in the market
• Flexible cost structure

In terms of marketing, we are working with the TAS sales methodology to generate clients and leads "
Spain commercial results in 2011:

• Launched the commercial and logistic structure in less than 3 months
• Market share of 10%, with business references in main contact center BPO, Banking and Insurance.

The plans for the future are, keep increasing and improve the brand presence in the Spanish market.

According to Roel Koppens, Manager of the Sales & Marketing Services department of IVC, the methodology applies to large sales cycles of product and services with high added value (Software, Hardware and consulting projects). A year ago this specific methodology hadn´t arrived to Spain, and therefore is being confused with traditional Telemarketing.

Target Account Selling (TAS) and Inside sales processes are complimentary to sales teams and optimize their results, everything managed easily through a CRM system and advanced pipeline reports.

The big difference between Telemarketing and TAS is:
- Profound training on the products and services being promoted
- Competent resources for consultative selling with relevant experience
- Quality versus Quantity of telephone calls, email communication etc.
- Creation of custom made databases composed by several sources and 1-1 selection
- Business intelligence acquired previously the call through desk research and social media
- Development of sophisticated Sales Kits based on Solution Selling and consultative sales

Nowadays IVC counts on a team of 24 professionals performing TAS - inside sales for important companies in Spain and Mexico.

For more information please contact: r.koppens@ivc.es

IVC in collaboration with FUMEC aided the Mexican companies that attended the FICOD fair from 21st to 25th November to explore the Spanish audiovisual and digital market.

FICOD (International Forum of digital content), is one of the refrence in the digital content industry. Taking this opportunity, five top Mexican companies of these sectors have moved to Spain.
IVC helped the integration of Mexican companies with potential Spanish partners by conducting an intense market research thus providing them a frist contact with the domestic market throught a personal meeting agenda prepared by the consultant Arkaitz Elizalde

On Wednesday 30th of November in Elche “ Hotel Huerto del Cura” from 9.30 to 18.00, IVC along with the Government of Morocco organize a business meeting on the sectors of: footwear, leather goods and handbags.

11 of the most important Moroccan companies has been invited by Maroc Export, the Moroccan promotion agency exports.
More than 40 Spanish companies have confirmed their participation in the event.

Morocco is currently among the top five trading partners of Spain in the areas of fashion, footwear and leather. Morocco imports from Spain quality footwear, upper-middle-worth almost 40 million Euros per semester.
If you are interested in participating or getting more information call 91 334 60 25 asking for Arkaitz Elizalde. a.elizalde@ivc.es

Repeating the success of previous editions, IVC organized along with the Government of Morocco, a new mission in the textile business from Morocco to Madrid.

On this occasion, companies specializing in producing under subcontracting methods (FOB) and co (CMT) and own collection will travel from Morocco. These companies produce mainly flat (dresses, skirts, cardigans, shirts, jackets ... and both knitwear woman, young woman and man. Companies interested in participating can get more information by calling 91 334 60 24 asking for Javier Vela. j.vela@ivc.es

IVC participated together with Mr Mariano Contreras, Director of the "Mobile Leadership program" and Mrs. Haru Yamasaki, Director of TechBA from the Mexican Government. With the objective to establish ties with the city of Barcelona as Mobile World Capital and to establish B2B relations, the delegation interviewed public authorities and local apps developers interested in the Mexican market.

During the Global market session of the event, IVC presented its main conclusions of a recently carried out study on the Mexican mobile applications market.

In the Human Resources area, IVC has established Intelexion Spain, getting great advances in the business development. So far, Intelexion's HRCorporate suit has been presented to more than 40 top Spanish companies with greater reults that forecasted.

As a consecuence of IVC's Sales and Marketing team' success, Intelexion Spain has decided to increase its investment in the Spanish market. Today, Intelexion has two offices in Madrid and the company has incorporated several experienced HR consultants.

All these developments have been possible thanks to the great potential of HRCorporate and its flexibility to meet the needs of modern organizations.

If you need more information about that, you can contact with Gonzalo Arroyo e Ignacio Gallo: g.arroyo@intelexion.com