Development in Spain of the methodology and technology of Product Lifecycle Management (PLM).
The goal was to gain direct and systematic access with the decision makers of the most relevant Spanish companies in fashion, footwear, food, beverages, packaging, large accounts, consumer goods, and energy sectors.
The general director in Spain of the client decided to recruit technology partners in Spain, who would be able to provide clientele within these sectors, expertise, and sales monitoring, together with the opportunities that would result from the direct marketing campaigns.
IVC´s CRM team has worked directly with Engineers/Sales Technicians of the client in various areas:
Introduction to how Spanish companies can benefit from the PLM solution.
Strategic segmentation of the target accounts in the sectors desired to more clearly detect sales opportunities.
Closing qualified meetings with the target companies.
Follow-up after the meeting, in collaboration with the managers of the client.
Weekly reports containing the results and current state of each company.
360º evaluation with the client's management team for a continuous improvement within the campaigns.
In just 10 months, IVC generated interest in nearly 70 top-level Spanish companies in the fashion, footwear, food, beverages, packaging, large accounts, consumer goods, and energy sectors.
41 current companies exist with a medium degree of sales opportunity. Out of the 41 with a medium degree of opportunity, there are 11 with a high degree of revenue conversion within three months.
The revenue expected per opportunity estimates to reach a sales potential of 2M € in less than one year.