Company specialized in automation of irrigation cannel networks with high tech solutions assuring efficient usage of water.
Based on its solid position in Australia, the company was challenged by growing internationally attracted by opportunities in different markets, requiring an analytical for decision taking on further steps into the markets.
Business Intelligence, giving answers to the market size, opportunities, ptomotional programs on irrigation infrastructures, priority customers, barriers to entry, competitors, delivery model.
Planning and organizing a prospecting trip in which first commercial leads could be identified.
As part of the analysis IVC held meetings with all major players and potential customers in the market.
During the entire process IVC cooperated and received valuable support from different national and international institutions like the Australian Trade Commission (AUSTRADE) and CORFO in Chile.